DIGITAL BRAND STORY TELLERS
: because people loves stories ...
Brand story telling can be defined as a science of shaping a company's identity by using story telling techniques and narratives that elicit an emotional response and establish a meaningful connection.
Who We are ...
Simply put we are a Digital marketing Agency that leverages Brand storytelling techniques across digital platforms to help brands garners eyeballs and foster relationships with customers.
VISION Statement
As brand story tellers our endeavour would be to create compelling stories across various medium and platforms like posts, videos, social media etc... that help the brand in connecting with its customers and forging meaningful relationships.
CASE HISTORIES
These stories do a wonderful job of humanizing a brand and its impact, providing viewers a refreshing perspective
Instead of assaulting your audience with facts, statistics, and testimonials , focus on making your brand being thoughtful, memorable, and real. Wrap your message into a story that rivets people, simplifies information, and provokes an emotional response. Use narrative to share your brand’s history, challenges, successes, and value propositions -- no other brand can copy YOUR story. Most important make your customers the Hero of your story NOT the Brand.
Narration stories in marketing is a great way to keep your brand memorable. If it’s an interesting story, the viewer will be more likely to engage with your brand, even if it's an advert. For example, this Samsung India ad from 2017 told the heartwarming story of a Samsung Service Engineer who goes out of his way to provide service to a remote village in India. The ad tells the story of his journey to the village while highlighting Samsung’s dedication to creating lasting relationships with consumers through timely service.
In 2018 Land Rover demonstrated the impact of digital storytelling through a three and a half minute film called “The Land of Land Rovers.” The film cinematically tells the story of the transit town called Manebhanjyang in Darjeeling, India. The residents of Manebhanjyang have 42 very old Land Rovers, for which the small community
has become famous
A blend of beautiful cinematography, emotional music, and personal stories creates a captivating narrative which on the surface, tells the story of a community that is bound by its pride in their ability to safely transport people and goods safely in a region where travel is treacherous. For this community, Land Rover is vital
For a brand to be memorable it needs to become so much more than your product and service -- and that’s where storytelling comes in. Think about what emotions, values, and ideas you can offer your audience. What do you want them to walk away feeling when they interact with you? What sort of value are you offering them every time they engage with your content? What does your brand mean to them, beyond what you’re selling?
Use your story to create a deep emotional connection: start conversations, ask for engagement (no strings attached), involve your audience in what you do as a business. Turn your brand into an experience they can consume -- that’s what will turn customers who pay for your product/services because they need to fix a problem into a rabid tribe that will support your success, follow along, be loyal, and comes back for more
So, how to make your brand more human? Storytelling -- the most ancient and powerful tool for effective education. We are genetically wired to love and respond to stories, and a memorable brand story is exactly what people need to feel connected to your business, have a lasting positive impression of who you are and what you stand for, and become loyal clients.
